Step One
Attach the Comb
Put on the included gloves, remove the bottle cap and securely attach the comb applicator.
📢📢BUY 2 GET 1 FREE !! ⏰Vibrant, Long-Lasting Hair Color (With ZERO Damage!) ✨
📢📢BUY 2 GET 1 FREE !! ⏰Vibrant, Long-Lasting Hair Color (With ZERO Damage!) ✨
Natural Mulberry
Nourishes hair for healthy, vibrant-looking color.
Zero Ammonia
No harsh chemicals, no strong odor, no scalp burn.
Scalp Friendly
Gentle formula, dermatologically tested and approved.
100% Gray Coverage
Instantly hides stubborn grays from root to tip.
157+ boxes sold
in the last 24 hours
765+
Verified Color Customers
Regular price
$17.99
Regular price
$17.99
Sale price
$31.99
Unit price
per
BUNDLE & SAVE
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📢📢BUY 2 GET 1 FREE !! ⏰Vibrant, Long-Lasting Hair Color (With ZERO Damage!) ✨
Regular price
$17.99
Regular price
$17.99
Sale price
$31.99
Unit price
per
Buy 2
Get 1
Free
At-Home Hair Color
Salon-Looking Color. Made Simple.
Rich, even-looking color in about 30 minutes.
Even-Looking Color
Fruit-Enriched Formula
Easy to Apply
Quick Touch-Ups
Comb. Wait. Rinse.
Built-in comb applicator
Ready in about 30 minutes
Real-Looking Results
See the Difference
Rich, even-looking color that helps cover visible gray roots while leaving hair looking smooth, glossy and refreshed.
Before
After
Before
After
Before
After
Individual results and color appearance may vary depending on the original hair color, hair condition and application method.
Choose Your Color
Buy 2
Get 1
Free
At-Home Hair Color
Salon-Looking Color, Made Simple.
Refresh your color at home with a fruit-enriched formula designed for smooth, even-looking coverage and glossy-looking results in approximately 30 minutes.
Rich, Even-Looking Color
Fruit-Enriched Formula
Easy At-Home Application
Made for Easy Touch-Ups
Color, comb and rinse—without complicated steps.
Comb applicator for even distribution
Designed for use in about 30 minutes
Easy Application
Even-Looking Coverage
Glossy Finish
Simple At-Home Application
Color Your Hair in 3 Easy Steps
Attach, apply and rinse. The comb applicator helps distribute the formula evenly for a simple, mess-free experience at home.
Step Two
Squeeze and Comb
Gently squeeze the bottle and comb the formula through dry hair, starting at the roots and working toward the ends.
Step Three
Wait and Rinse
Leave the formula on for 30–40 minutes, then rinse thoroughly until the water runs clear.
Application tip: Stubborn gray or coarse hair
may require slightly more processing time.
Professional Grade
Ditch the Salon.
Keep the Stunning.
Get rich, vibrant-looking color at home with a gentle formula designed to leave hair looking smooth, glossy and refreshed.
- Ammonia-Free and Gentle on the Scalp
- Covers Visible Gray in About 30 Minutes
- Leaves Hair Looking Rich, Smooth and Glossy
Limited-Time Offer
Buy 2, Get the 3rd Free
The Science of Healthy Hair
Stop Frying Your Hair.
Stop Frying Your Hair.
Choose Scientific Color.
Did you know that over 85% of traditional box dyes rely on harsh, industrial-grade chemicals? Ingredients like Ammonia are formulated to aggressively blast open your hair cuticles. While they effectively deposit color, they permanently strip away your hair’s natural moisture barrier, leading to irreversible breakage, scalp irritation, and chronic thinning over time.
- ✖ The Dirty Truth About Box Dyes They use highly alkaline agents and toxic heavy metals to force pigment into the hair shaft. This violent chemical reaction destroys your hair's natural keratin structure, triggers severe scalp inflammation, and leaves your hair feeling like dry, lifeless straw.
- ✔ Our Botanical, Science-Backed Solution Developed alongside leading cosmetic researchers, our low-alkaline formula harnesses the restorative power of Mulberry, Ginseng, and Walnut extracts. It gently penetrates the hair fiber without causing structural damage, actively repairing the cuticle and deeply nourishing the scalp while locking in rich, vibrant color for 8+ weeks.
Express Your True Self
Revitalize Your Hair.
Revitalize Your Hair.
Discover a New You.
Ready for a stunning change? Our botanical formula doesn't just restore your hair’s youthful vitality—it allows you to experience a completely different style. Choose from our rich, multidimensional shades designed to flatter every skin tone and breathe new life into your look.
-
Natural Black Deep, classic, and effortlessly elegant for a bold, youthful appearance.
-
Black-Brown A rich, warm blend that adds a subtle, sophisticated lift to dark hair.
-
Chestnut Brown Vibrant and radiant, creating a sun-kissed glow that softens your features.
100% Safe & Natural
Nature's Best Main Ingredients
We replaced harsh chemicals with nature's most powerful botanicals. Experience a hair dye that deeply nourishes, repairs cuticles, and locks in rich, vibrant color.
Mulberry Extract
Deepens natural color while adding healthy shine.
Polygonum
Effectively darkens hair and prevents premature graying.
Black Truffle
Repairs damaged cuticles and restores vitality.
Nut Oil
Locks in moisture for a smooth, silky finish.
Walnut Powder
Provides rich pigments while strengthening roots.
Ginseng Extract
Stimulates the scalp and promotes healthy growth.
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Why Pay $150 at a Salon?
Gentle Formula
Gray Coverage
Quick Application
Claim My Free Box
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Why Pay $150 at a Salon?
Get
Perfect Color
in 30 Minutes.
Professional-grade pigments, an ammonia-free formula and rich, vibrant-looking color—all from the comfort of home.
Gentle. Not Weak.
An ammonia-free formula with argan oil and keratin helps leave hair feeling soft, smooth and shiny after coloring.
Grays? Covered.
The triple-lock pigment system delivers rich, even-looking coverage designed to last for up to 6–8 weeks.
Salon Color in 30 Minutes.
No complicated mixing or salon appointment. Apply, wait and rinse for an easy at-home coloring experience.
Limited-Time Bundle
Buy 2, Get Your 3rd FREE
Mix and match your preferred shades. Your free box is added automatically—no promotional code required.
Secure Checkout
30-Day Money-Back Guarantee
Free Shipping Over $35
The Comparison
Not All Hair Dyes
Are Created Equal.
Before you reach for another drugstore box, see exactly what you're getting — and what you're missing.
Ordinary Box Dye
The stuff sitting on drugstore shelves
- Loaded with ammonia, PPD and resorcinol
- Harsh chemical smell that lingers for days
- Color fades and washes out within 2–3 weeks
- Leaves hair dry, brittle and straw-like
- Patchy roots, uneven tones and orange casts
Our Botanical Formula
Salon-grade results. Loved by 50,000+ customers.
- 100% ammonia-free, PPD-free and cruelty-free
- Fresh, subtle scent from natural botanical extracts
- Rich, vibrant color that lasts up to 6–8 weeks
- Argan oil and keratin leave hair softer after every use
- Even, salon-quality coverage from root to tip
Need to Know
Frequently Asked Questions
Quick answers about application, processing time and at-home color care.
How do I apply the hair color?
Attach the comb applicator, gently squeeze the bottle and comb the formula through dry hair from the roots toward the ends.
How long should I leave it on?
Allow the formula to process for approximately 30–40 minutes, then rinse thoroughly according to the product instructions.
Can it be used on visible gray hair?
It is designed to help provide rich, even-looking coverage. Results can vary depending on your original color, hair texture and the amount of visible gray.
Do I need to perform a patch test?
Yes. Always perform the recommended allergy patch test before full application, even if you have used hair color products before.
How long will the color last?
Color longevity varies with hair condition, washing frequency, shampoo choice and the selected shade. Use color-safe hair care to help maintain the finish.
How does the Buy 2, Get 1 Free offer work?
Select three eligible boxes or shades during the promotional period. Confirm that the free item or discount appears in your cart before completing checkout.
Before coloring: read all package instructions, wear gloves and complete the recommended allergy test. Do not use on irritated or damaged skin.
Our Promise of Quality
30-DAY MONEY-BACK
GUARANTEE
Should we not meet your expectations, we offer a full refund within 30 days
24/7 QUALITY
CUSTOMER SERVICE
Our quality customer service team is here to help you 24 hours a day
POWERED BY REAL
USERS
Real-user experience drives our development and testing to create the ultimate solution
Real Color. Real Results.
See why customers are replacing expensive salon visits with rich, even-looking color at home.
4.8
★★★★★
Based on 765 reviews
Would recommend 95%
PW
Patricia W.✓ Verified
Lasted well after several washes
I waited before reviewing because I wanted to see how it held up. After multiple washes the color still looks rich and my grays have not popped back through yet.
MD
Megan D.✓ Verified
Color came out rich and dimensional
This did not leave my hair flat or dull like cheaper dyes usually do. The result looked natural, shiny, and much more expensive than it was.
LA
Linda A.✓ Verified
My daughter thought I went to the salon
The color looked smooth from roots to ends and my hair had a healthy shine instead of that overprocessed look.
MB
Michael B.✓ Verified
Bought it for my wife and she loved it
She usually does not trust at-home hair color, but this changed her mind. She said the formula was easy to use and the color looked very even.
GM
Grace M.✓ Verified
Great shine and very good gray blending
My biggest concern was gray blending and this handled it much better than drugstore brands I have tried. It also left my hair soft and touchable.
VR
Vincent R.✓ Verified
Good result, just a little darker than expected
The dye covered well and my hair felt good afterward. My only note is that the final shade turned out slightly darker than I expected from the label.
Response from Store
Thanks for your feedback. Shade depth can vary depending on the starting color, so we recommend a strand test before a full application.TB
Tara B.✓ Verified
Loved the color, box arrived a little dented
The product worked beautifully and I would buy again. My only issue was that the outer box was slightly crushed during shipping, though the tubes inside were fine.
Response from Store
Thank you for the review. We are glad the product arrived usable, and we have shared your shipping feedback with our fulfillment team.FP
Frances P.✓ Verified
Wanted more guidance choosing shades
The formula itself was decent, but I wish there were more examples showing how each shade looks on different starting hair colors.
Response from Store
That is helpful feedback. We are working on adding more before-and-after shade guidance to make color selection easier.